Yacoubian-Hobbs
Yacoubian-Hobbs is a boutique Armenian wine brand that represents a collaboration between renowned American winemaker Paul Hobbs and the Yacoubian family, who have deep roots in Armenia. The partnership focuses on showcasing Armenia’s ancient winemaking traditions, combined with modern techniques, to produce high-quality wines that reflect the region’s unique terroir.
The vineyards are located in the high-altitude Vayots Dzor region, known for its volcanic soil and ideal climate for growing indigenous grape varieties like Areni. Yacoubian-Hobbs specializes in crafting wines from native Armenian grapes, particularly red wines made from Areni, which offers vibrant notes of red fruit, spice, and earth, with a refined structure and a bright, fresh finish.
The brand aims to highlight the long history of winemaking in Armenia, believed to be one of the world’s oldest wine regions, while utilizing advanced viticulture and winemaking techniques brought by Paul Hobbs. Their wines are often described as elegant, complex, and expressive of Armenia’s ancient winemaking heritage. Yacoubian-Hobbs wines have gained international recognition for their quality and unique expression of Armenian terroir.
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