Shakmat
Shakmat is a premium Armenian brandy brand launched by American entrepreneur and YouTuber Casey Neistat in collaboration with Armenian brandy producer Noah of Areni. The name "Shakmat" means "chess" in Armenian, a nod to the country's rich chess tradition and its cultural significance.
Shakmat brandy is crafted using traditional methods and aged for 23 years, resulting in a spirit that is rich, smooth, and complex. The brandy is made from a blend of Armenian grapes, which are distilled and then aged in oak barrels, imparting deep flavors of dried fruit, caramel, spice, and oak.
The brand has a strong emphasis on quality and authenticity, celebrating Armenia's long history of brandy production. Shakmat is positioned as a high-end product, appealing to connoisseurs and those interested in exploring premium brandies with a distinctive heritage and flavor profile. The collaboration between Neistat and Noah of Areni has helped bring global attention to Armenian brandy, highlighting its craftsmanship and tradition.
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