Room101
Room101 is a brand known for its unique and bold products, originally gaining fame in the world of luxury cigars before expanding into the spirits industry. Founded by Matt Booth in 2009, Room101 quickly established itself as a brand that embraces unconventional, edgy designs and a rebellious spirit, drawing inspiration from Booth's background in the jewelry and fashion industries.
Room101's entry into the spirits market reflects the brand's commitment to quality and craftsmanship. The brand has collaborated with various distilleries to produce high-quality spirits, particularly focusing on tequila. Room101 tequilas are crafted with the same attention to detail that defines their cigars, offering a rich, authentic taste of Mexico.
The brand's aesthetic is heavily influenced by Booth's love for Japanese culture, tattoo art, and custom motorcycles, which is evident in the bold packaging and marketing of Room101 products. Each product from Room101, whether it's a cigar, tequila, or jewelry piece, is designed to stand out and appeal to those who appreciate the finer, albeit unconventional, things in life.
Room101 has cultivated a loyal following among enthusiasts who appreciate its blend of artistry, luxury, and a touch of rebellion.
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