
Loverboy
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Loverboy is a popular ready-to-drink (RTD) alcoholic beverage brand known for its refreshing hard teas and sparkling hard seltzers. Co-founded by Kyle Cooke, a reality TV star from Bravo’s Summer House, along with Amanda Batula and Everett Weston, the brand was launched in 2019 with a mission to offer a healthier, more flavorful alternative to traditional canned cocktails and hard seltzers. Loverboy stands out by using organic brewed tea, monk fruit for natural sweetness, and avoiding artificial ingredients, making their drinks lower in calories and sugar.
The Loverboy lineup includes a variety of flavors, with their Hard Tea offerings like Lemon Iced Tea, White Peach, and Hibiscus Pom, which feature a blend of organic tea flavors, real fruit, and a touch of sweetness. Additionally, their Sparkling Hard Seltzers come in vibrant flavors such as Orange Chai, Pineapple Hibiscus, and Blueberry Lemon, offering a crisp, effervescent profile. Each product is gluten-free and has a relatively low alcohol content of around 4.2%-5%, making them a light and refreshing choice for any occasion.
Loverboy has quickly gained popularity, particularly among younger, health-conscious consumers looking for a fun yet mindful drinking option. The brand's stylish, colorful cans and focus on clean, natural ingredients have helped it carve out a niche in the crowded RTD market. Whether enjoyed at a summer gathering, a casual night in, or as a mixer in creative cocktails, Loverboy drinks offer a fresh take on the canned beverage trend.
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