Baijiu

Baijiu is a traditional Chinese spirit with a history spanning over a thousand years, often recognized as the "world's most consumed spirit." Made primarily from sorghum, rice, wheat, or corn, it undergoes fermentation using a starter culture called "qu," resulting in bold and complex flavors. Baijiu can have an alcohol content ranging from 40% to 60% and is classified into categories such as "sauce aroma," "strong aroma," "light aroma," and "rice aroma," each offering unique taste profiles from umami-rich and earthy to lighter and floral notes.

Traditionally served neat in small glasses, Baijiu is a staple at celebratory events and family gatherings, making it a unique spirit that reflects China’s rich cultural heritage and draws interest from both domestic and international audiences.