From randomly filming how to make a Manhattan cocktail to becoming two of the most popular spirit influencers in the world, this episode of The Spirit Guides features the father and son duo, Johnny Drinks…
From a Smoked Manhattan to Overnight Spirit GuidesIn the time it takes to age a single bottle of extra Añejo tequila, John Rondi and his son John Rondi Jr. (Johnny) catapulted into the realms of global spirits influencers. From their first viral video to amassing nearly five million followers, these two encapsulate the definition of ‘spirit guides’. So, we had to get them on to the show to talk about how they did it, why they do it, and how their lives have changed since their initial TikTok breakout.The episode delves into the evolution of Johnny Drinks from a content channel to a robust brand, featuring their On The Rocks podcast, merchandise line, bourbon, and numerous brand endorsements. Plus, they talk about the dynamic between the father and son, and how this bond has been both tested and strengthened along the way.Find out how John’s ‘dad advice’ has inspired and impacted their community, the importance of keeping their content authentic, and how they deal with the haters. Plus, lots more!In This Episode:- How John and Johnny found success with their first Smoked Manhattan video
- Turning their initial success into a business
- The responsibility of being the ‘Dad of TikTok’
- The impact of their success on their relationship and that of their family and friends
- How they cope with the haters in the comments section
- The most bizarre brand offer they’ve had to date
- Where John sees the role of influencer and brand evolving in the future
- The one person they would most like to sip a Manhattan with
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